Privacy Policy

Please note that this information may be updated from date to date, no rights can be derived from it: Last updated on 04-10-2023

Information on the collection of personal data and contact details of the person responsible 1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when using our website. Personal data is all data with which you can be personally identified. 1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is E-mail:

Mail: The controller of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the URL beginning with "https://" and the padlock icon in your browser bar.

Data collection when visiting our website When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary to provide the website to you:

  • The pages visited on our website
  • Date and time of access
  • Amount of data sent to you in bytes
  • Source/reference from where you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable, anonymized)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or other use of the data. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

Hosting Hosting via Shopify We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on the servers of Shopify. Within the scope of the aforementioned Shopify services, data may also be transferred to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. in Canada. In the case of data transfer to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision by the European Commission. Further information about Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz "

"Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are placed on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser on your next visit (so-called persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data and IP address values, on an individual basis. Persistent cookies are automatically deleted after a predefined period, depending on the type of cookie. You can find the duration of storage of each cookie in the cookie settings of your web browser.

Some of the cookies we use are necessary to enable you to use certain functions of our website (e.g. the shopping cart function). By setting cookies, we can also improve the user-friendliness of our website by collecting information about how you use our website. The use of cookies is based on Article 6 paragraph 1 sub f of the General Data Protection Regulation (GDPR), unless otherwise stated. If certain cookies we use also process personal data, the processing is carried out in accordance with Article 6 paragraph 1 sub b GDPR, either for the performance of a contract, Article 6 paragraph 1 sub a GDPR in the case of consent, or Article 6 paragraph 1 sub f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

Please note that you can set your web browser to inform you about the setting of cookies and decide individually whether to accept or reject them, or to disable cookies for certain cases or in general. Each web browser manages cookie settings differently. You can find more information about this in the help section of each browser, where you can learn how to change your cookie settings. Here are some links to the cookie settings of specific browsers:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/nl/kb/cookies-toestan-en-weigeren Chrome: https://support.google.com/chrome/answer/95647?hl=nl&hlrm=en Safari: https://support.apple.com/nl-nl/guide/safari/sfri11471/mac Please note that if you do not accept cookies, the functionality of our website may be limited.

Analytics tools and advertising

a) Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to obtain information about user behavior on the website in order to improve our website and adapt it to the needs of the users. Data such as your IP address, the pages visited, your browser used, your browser language and other anonymous usage data are transmitted to Google servers in the USA and stored there. The IP address transmitted within the framework of Google Analytics is not combined with other data from Google. We have also enabled the "IP anonymization" function on this website, so that your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of Google Analytics is based on Article 6 paragraph 1 sub f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our web offering and our advertising.

b) Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses cookies that are stored on your computer and that allow analysis of the use of the website. Google AdSense also uses web beacons (invisible graphics). With the help of these web beacons, data can be evaluated, such as the visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information can be passed on by Google to Google's contractual partners. However, Google will not associate your IP address with other data stored by you.

The storage of AdSense cookies is based on Article 6 paragraph 1 letter f GDPR. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.

If you wish to disable the use of cookies by Google AdSense, you can do so through the appropriate settings in your web browser or by using the opt-out button at the following link: https://adssettings.google.com/authenticated .

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.

Data processing in relation to Google Maps:

  • This website uses the Google Maps service via an API.
  • The service is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
  • To use the functions of Google Maps, it is necessary to store your IP address.
  • Normally this data is sent to a Google server in the USA and stored there. The provider of this website has no control over this data transfer.
  • The use of Google Maps serves the legitimate interest of an attractive presentation of our online offers and the easy findability of the locations listed on the website. This constitutes a legitimate interest within the meaning of Article 6 paragraph 1 letter f GDPR.

Data processing related to Google Web Fonts:

  • This website uses so-called web fonts from Google for consistent display of fonts.
  • When you open a page, your browser loads the necessary web fonts into your browser cache to display text and fonts correctly.
  • To do this, your browser must connect to Google's servers. This informs Google that our website has been accessed via your IP address.
  • The use of Google Web Fonts serves the legitimate interest of a uniform and attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Article 6 paragraph 1 letter f GDPR.
  • If your browser does not support web fonts, a standard font from your computer will be used.

Rights of data subjects:

  • As a data subject, you have various rights with regard to the processing of your personal data.
  • These rights include the right to information about what personal data of yours is processed and under what circumstances.
  • You also have the right to have incorrect or incomplete data corrected or supplemented.
  • Under certain conditions, you have the right to request the deletion of your personal data.
  • You also have the right to request restriction of the processing of your personal data under certain circumstances.
  • If you have provided us with personal data based on your consent or to perform a contract, you have the right to receive this data in a structured, commonly used and machine-readable format.
  • You also have the right to object to the processing of your personal data, in particular where such processing is based on our legitimate interests.
  • If you have given us your consent to process your personal data, you can withdraw this consent at any time. The lawfulness of processing your data before the withdrawal remains unaffected.
  • To exercise your rights or obtain further information on data protection, you can contact us at any time. The contact details can be found at the end of this privacy policy.
  • In addition, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes data protection laws.

Automated decision-making:

  • In some cases, automated decision-making, including profiling, may take place to provide you with tailored services or to improve our products and services.
  • Such decisions may be based on the personal data you have provided, your user behavior, or other relevant factors.
  • If you have any concerns about this automated decision-making, you can contact us at any time to let us know your point of view.

Data security:

  • We take appropriate technical and organizational measures to ensure the security of your personal data.
  • We take measures to prevent unauthorized access, unauthorized disclosure, unauthorized use or unauthorized modification of your data.
  • In addition, we require our employees and partners to adhere to strict confidentiality agreements and privacy standards.

Links to other websites:

  • Our website may contain links to other websites that are not operated or controlled by us.
  • Please note that this privacy policy applies only to our website. We are not responsible for the privacy practices of other websites to which we link.
  • We encourage you to read the privacy policies of these websites to be aware of their privacy practices.

Changes to this privacy policy:

  • We reserve the right to change or update this privacy policy at any time to comply with changing legal requirements or our own business practices.
  • In the event of any material changes, we will notify you of the updated privacy policy either through a notice on our website or by email.

Data processing for order processing:

  • If necessary, personal data that we collect during the ordering process will be passed on to the selected transport company and bank.

Data processing by specific service providers for order processing and handling:

  • We use the "Order Printer Pro" service from FORSBERG+two UG (haftungsbeschränkt) for the processing and printing of invoices, packing slips and other documents relating to your order.

Data processing for payment services:

  • Depending on the payment method you choose, the processing of payment data may be carried out by external payment service providers such as PayPal, Klarna, SOFORT Überweisung, Stripe and others.
  • We do not have access to your payment details as these are processed by the respective payment service providers.

Data processing related to analysis and marketing tools:

  • We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
  • Google Analytics uses cookies to analyze how users use the website.
  • The information generated by the cookie about your use of the website, such as your IP address, will be transmitted to Google and stored there.

Online marketing and Facebook Pixel:

  • This website uses the "Facebook Pixel" of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
  • The Facebook Pixel is an analytics tool that helps measure the effectiveness of advertising by understanding the actions of website visitors after they have been redirected to the website via an ad on Facebook.
  • This information is used to optimize advertising efforts on Facebook.

Online Marketing In order to provide our customers with a personalized online marketing experience, we use advanced features of the Facebook Pixel. This is a tracking tool operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").

With the user's explicit consent, the Facebook Pixel extends the URL of our linked page when an ad placed by us on Facebook is clicked. This additional URL parameter is written to the user's browser via a cookie, which is set by our linked page itself. Specific customer data, such as e-mail addresses, is collected via this cookie. This data is collected in connection with actions such as purchases, logins or registrations on our website that is linked to the Facebook ad (extended data linking). The cookie enables the Facebook Pixel to read the collected data, including specific customer data, and send it to Facebook.

By using the Facebook Pixel with extended data linking, we can target our Facebook ads to visitors to our online offering. As a result, our ads are only displayed to those Facebook users who have already shown an interest in our online offering or have certain characteristics that we have passed on to Facebook (so-called "Custom Audiences"). This allows us to ensure that our Facebook ads correspond to the potential interests of users and are not perceived as annoying. In addition, the Facebook Pixel with extended data linking allows us to statistically evaluate the effectiveness of our advertising campaigns by checking whether users are directed to our website after clicking on a Facebook ad (so-called "Conversion"). Compared to the standard version of the Facebook Pixel, the extended data linking function records more attributed conversions, which improves the effectiveness measurement of our ads.

All transmitted data will be stored and processed by Facebook in order to connect to the respective user profile. Facebook may use the data according to Facebook's privacy policy ( https://www.facebook.com/about/privacy/ ) for its own advertising purposes. Furthermore, Facebook and its partners may display advertisements on and outside of Facebook.

This data processing takes place on the basis of Article 6 paragraph 1 letter a GDPR (consent) and Article 6 paragraph 1 letter f GDPR (legitimate interest). Our legitimate interest lies in the analysis and optimization of our online marketing activities and the economic operation of our online offering.

You can revoke your consent to the use of the Facebook Pixel with extended data linking at any time.

Web analytics services On we use Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", text files that are stored on your device and that allow an analysis of your use of the website. The information generated by the cookie about your use of the website (including your shortened IP address) is usually transmitted to a Google server and stored there. It may also be transferred to servers of Google LLC. in the USA.

In order to ensure the anonymity of your IP address and to prevent direct identification, we use Google (Universal) Analytics exclusively with the extension "_anonymizeIp()" on this website. This means that your IP address will be shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transferred to a server of Google LLC. in the USA and shortened there. On behalf of Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services relating to website use and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics will not be merged with other data from Google.

Google Analytics also enables the creation of statistics on the age, gender and interests of the visitors to the page based on interest-based advertising and taking into account information from third parties, using the "demographic characteristics" function. This allows us to define and differentiate user groups in order to implement marketing measures in a more targeted manner. However, the data collected via the "demographic characteristics" cannot be attributed to a specific person.

More information about the processing procedures of Google Analytics and how Google handles data from websites can be found at: https://policies.google.com/technologies/partner-sites .

The processing described, in particular the setting of Google Analytics cookies to analyze information on your device, will only be carried out with your express consent in accordance with Article 6 paragraph 1 letter a GDPR. Without your consent, Google Analytics will not be used during your visit to the website.

You can revoke your consent at any time with future effect. To exercise your revocation, you can disable this service via the "Cookie-Consent-Tool" offered on the website.

We have entered into a processing agreement with Google to ensure that Google